Bill 9 status, October 2026: Bill 9 is law (Ordinance 5909). Vacation rental use in apartment-zoned Minatoya list condos ends January 1, 2029 in West Maui and January 1, 2031 in South Maui and the rest of the county, unless a property is rezoned. Hotel-zoned condos are not affected. For current details see our Maui Bill 9 guide, the Minatoya list by area and hotel-zoned condos.
Kapalua Bay Rebrand: What It Signals for Maui Luxury Real Estate
A major shift is happening in one of Maui’s most iconic resort communities, and it’s sending a clear message to buyers, sellers, and investors across the island.
The Resort at Kapalua Bay is set to rebrand into a St. Regis property by 2027 under Marriott’s management. While this may appear to be just another luxury hotel update, the implications go far beyond hospitality. This type of repositioning is a strong indicator of where the Maui luxury real estate market is heading in the coming years.
For those actively watching Maui real estate trends, this is not just about branding. It is about pricing power, buyer expectations, and the continued evolution of Maui as a global luxury destination.









