Update, October 2026: This article was first published May 30, 2025. Since then, Bill 9 became law (Ordinance 5909). Vacation rental use in apartment-zoned Minatoya list condos ends January 1, 2029 in West Maui and January 1, 2031 in South Maui and the rest of the county, unless a property is rezoned. Hotel-zoned condos are not affected. For current details see our Maui Bill 9 guide, the Minatoya list by area and hotel-zoned condos.
Maui’s real estate market is a tantalizing prospect for investors, with its promise of aloha-infused living, steady appreciation, and rental income potential. But is 2025 the right time to dive into Maui investment properties? The island’s market is navigating a unique landscape—high inventory, shifting prices, and regulatory changes create both opportunities and risks. By examining key indicators like inventory levels, pricing trends, interest rates, tourism recovery, and short-term rental (STR) dynamics, we’ll reveal whether now is a prime moment to invest in Maui real estate. Let’s unpack the data and discover if your Maui property dream can become a profitable reality.

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